Golf and Robert Burns put Ayr on the map, but the area's unique charms have kept it there. Rolling hillsides, dramatic coastline and even some of Scotland's famous islands are all within easy reach of Ayr's old town and its architecture stretching back 500 years.
The Brigs of Ayr, as immortalised in the Burns poem of the same name, still stretch over the River Ayr. The nearby Burns National Heritage Park contains the birthplace of the great man as well as a museum dedicated to his honour. Place your bets at Ayr Racecourse or enjoy a round of golf at Turnberry or Royal Troon Golf Course. Walkers can explore the surrounding region's famous hills, islands and coastline.
Wander the old town to see some of its specialist shops such as the outstanding whisky emporium, Robbie's Drams. You can find all your favourite high-street retailers at The Kyle Centre and also Ayr Central, Ayr's newest and largest shopping destination.
Once the biggest port on Scotland's West Coast, the former wharves have been redeveloped and border the long beach, popular with locals when the sun shines. Ayr is also a beacon for the world's golfers with two championship courses within ten miles and a host of 'hidden gem' links and parkland courses.
Head south of the River Ayr for live music, theatre and dance at Gaiety Theatre. For a real taste of Ayrshire, visit during the Burns an’ a’ that! Festival in May, a celebration of the poet's work featuring an array of artists and events.
Famous for its tender beef and lamb, Ayr is a great place for eating and drinking out as many restaurants use local produce. Alternatively, buy your own Ayrshire meats at the monthly Farmers' Market in River Street. With loads of public houses dotted around the compact old town, it's easy to explore Ayr and its pubs at the same time.
The statue of Scottish hero, William Wallace, on the corner of High Street and Newmarket was placed here because local legend suggests he was once held prisoner in Ayr's old jail.